How to Make a Good Flyer

Before we get to how to make a good flyer, we have to understand the strategy behind a high-quality one. Here’s a basic rundown of a door hanger. As you can see we don’t have much space to work with. This means we have to choose our words carefully. The first line you see is the largest and is meant to grab the attention of the viewer as well as qualify them.

Right away the person knows what we’re trying to sell here. Private Construction Management services. Right below it, you’ll see a picture of a house that would look like our target customer. Under that, there’s a brief description that reinforces credibility by mentioning the years of experience with all kinds of projects.

Anyone looking into renovating their homes will identify with this flyer right away. We ask them the question “Have a project in Mind?”, always qualifying them. The next line tells them what we want them to do, which is to call for a consultation.

Door hangers work really well compared to regular flyers. For one, you won’t have to worry about your message getting lost in the mail. The direct mail route is often pricey and your ad will compete with priority mail like bills. On the other hand, everyone has one front door and your ad will command their full attention.

Flyer Headline Examples
The headline is arguably the most important part of the flyer. Some people spend the most of their time trying to choose the right image that’s going to catch the attention of the customer and dazzle them with their creativity. It sounds nice. It just isn’t the case.

The reality is that we have 1 second to catch the attention of the person we’re trying to reach. We have to talk about what THEY want as opposed to what we’re offering. In the example above, Private Construction Management might not be an ideal headline. Instead, we could’ve said something along the lines of “Got a Construction Project in Mind?”.

It might or might not get a good reception. The key is to grab attention and eliminate anyone who wouldn’t buy from us while selecting those that would. We could write a whole book on choosing the right headline but adhering to some guidelines should put you on the right track. The following are some good headline examples for flyers or for any ads in general.

How-to Headline: People like to learn and the how-to headline is found everywhere. How to hire a good construction management company. How to make a million bucks in 20 min. You’ve seen it before. It works.

Question Headline: Just like the one suggested above. Asking a question engages the reader and causes them to answer it subliminally or consciously. Either way, we’ve got them communicating with us just through the headline.

Testimonial: Testimonials are great anywhere. They reinforce your brand and its authority. No one wants to buy from the new guy on the block. They want someone tried and tested.

Crazy Offer: A crazy offer can go a long way. A really long way. You should always have a crazy offer on your flyer regardless. If its good enough, it should be the biggest and first thing they see.

Choosing the Best Image for Flyers
As we said previously, finding the perfect image for your flyer isn’t as important as some people might think. A funny or creative image will get a positive response, but it won’t necessarily get us the exact response that’ll bring us sales.

Our picture should flow well without our headline and service. If we’re advertising for a taekwondo school, you might use a picture of children wearing their G.I uniforms.

A picture like that will help people identify quickly what your service is and if its for them. The image should be able to work independently from your headline, and vice versa.

The Elevator Pitch
Flyers have limited amounts of space for words and pictures. We want to get in as much as we NEED to, not as much as we CAN. This is where a lot of people go wrong. They design their flyer to include every single detailed explanation of what they do.

You should remember that the flyer shouldn’t serve as an alternative to your website. Your website is where your customers will go if they want a more in-depth understanding of your company and services/products.

The next section you should include in your flyer is a short description of what you do and why they should choose you. In short, it’s a small elevator pitch about your company.

“We manage construction projects for homeowners and have been doing it for over 20 years”. Simple, yet effective. At this point, we have a headline, a photo, and a small elevator pitch that’s going to help us land the knockout punch.

How to make a good flyer or offer
How to make a good flyer is based on the offer you give. An amazing offer has a time limit and simply cannot be passed by. These flyers receive upwards of 8-10% success rate. You really must be able to give tremendous value, or you won’t get too many replies.

A simple flyer with no offer can expect a 1% conversion rate. This means that we’ll turn 1% of the people that see our flyers into paying customers. You send out 10,000 and you get back 100 customers. Pretty simple stuff.

If you put a great offer, you can see 800-1000 customers out of 10,000 flyers. Suddenly, it makes a lot of sense to give away a great offer. Restaurants, for example, would benefit greatly by offering a free appetizer. They might lose out on some short-term profit but they’ll win in the long term.

Strategizing a Flyer Campaign
A good design is useless without a good strategy for distribution. We know flyer advertising is a numbers game and so we have to choose our target customers carefully. A restaurant might benefit better from delivering to homes instead of street promotion. That isn’t to say that a restaurant shouldn’t use street promotion as part of their campaign. However, if you don’t have enough foot traffic near your restaurant to justify it, you’re better off just targeting the homes in the neighborhood.

These customers are going to be your loyal regulars. The cost of acquiring one of them is inconsequential to the value that they’ll bring as a lifetime customer. For homes, door hangers work best. The reason is that other flyers have to be stuffed in other places near the home. They might be stuck on the mailbox or squeezed between the door frame. On the other hand, a door hanger is going on the doorknob. Basically, to get into their home they’re going to take it off the door and they’ll look at it for about a second.

They should be able to see exactly what you’re offering, how much, and what they have to do to redeem the offer. For example, you’re advertising a pizza restaurant. A really good flyer for this type of strategy would be “Get a free pizza slice with an order of a pizza and a soda”. The customer picks up the flyer and sees that they’re getting a free pizza slice and all they have to do is to go buy 1 and a soda.

Steinbeck Hitchcock and Yes, Lifeboat

What on earth do Steinbeck and Hitchcock have in common? Well, nothing except that they made a film together called Lifeboat. They did not even share any common interests in terms of their work. John Steinbeck created novels such as Grapes of Wrath which is still considered as a literary masterpiece even by modern critics. The novel was highly controversial at the time it was first published in 1939 due to the anti-capitalist sentiments. But it also won the Pulitzer Prize. This and his work later were instrumental in getting John Steinbeck his maiden Nobel Prize for literature. Steinbeck also wrote some comedies such as Cannery Row and Tortilla Flat but thrillers, not any that I know of.

Alfred Hitchcock lived thrillers and absolutely thrillers. However, he did take some diversions into other genres such as comedies in Mr. and Mrs. Smith and also some nonfiction films just before the Second World War. After the war, he mostly stuck to what he knew best and that was making thriller movies. I don’t know what Steinbeck was thinking about while writing Lifeboat. Was he intentionally making a thriller or just an interracial film with a hypothetical situation about people from various communities of German and allied forces getting together and having to do battle together? I think it’s later and that’s where Steinbeck came into the picture.

Originally the screenplay of Lifeboat was credited to John Steinbeck. But after the film was released Steinbeck requested his name to be removed from the credits because he felt the film had unkind words against organized labor. However, the British and American press at the time thought the film glorified German characters and denigrating the US and British characters. Modern critics see things differently though. Hitchcock defended his characterization because he respected his movie villains. Characterization of a villain has been the hallmark of Hitchcock films over the years. The moral of the story in his opinion was to get the allies together to fight against Nazis.

Lifeboat was nominated for 3 Oscars but received none and it was not commercially very successful either due to the negative publicity and controversies surrounding the film. It was Hitchcock who came up with the idea for the film and considered several top writers at the time for the project including Ernest Hemingway and A J Cronin. Hitchcock didn’t use music in the film as he thought it was imprudent to do so. Where would music come from in the sea? He retorted when asked about it. He was countered with where would the cameras come from in the middle of the sea?

I am a diehard Hitch fan and have seen all his best work and more. I never felt him being racist or unkind to any community unless it is for the characterization. The very fact that he chose Steinbeck for this project confirms this fact for me. But it is a strange combination all the same. After so many years of Hitchcock, it is difficult to associate him with a writer who is not at all a thriller writer. It is a lonesome but great alliance all the same.

Ballet Shoes and Pointe Shoes and More Flexibility

Summer Intensives offer a chance for increased flexibility. After your first morning class, you are partially warmed up for the rest of the day. That is, unless you are resting in between classes in highly air conditioned environments. I recommend not to do that. A cool but not cold place, perhaps shady outdoors somewhere, is better.

Also, allow your ballet shoes and pointe shoes to dry as much as possible in between classes, they will last longer, and will not lose that exactly right fit so soon. Having two pairs of each helps, if you can do that.

Intensive training in ballet means intensive use of the flexor muscles. Battment tendu, grande battment and developpe en avant mean heavy use of the iliopsoas (hip flexor) muscles. Without constant stretching, this tension will compromise your turnout, as the tension at the side of the hips will counter the thigh’s ability to rotate outwards. It will also lessen the flexibilty of the low back and front of the hip, in doing an arabesque.

A standing lunge done in between exercises will relieve the tension building up in the hip flexors and postural muscles. Finding exactly the right balance between strength and stretch is what creates power in your work.

One of the best ways to stretch for a good arabesque is at the corner of the studio where you can hold on to one barre, while placing yourself in your ideal arabesque position with your working leg on the barre of the other wall behind you. If there is a lower barre, use it so as to get an upright back position. Do a demi plie repeatedly, holding the position well-placed.

If there is no corner with barres, get a fellow student to hold your hands to keep you upright, and place your leg on the barre behind you to do your demi plies.

A wonderful stretch regimen for dancers is yoga. My favorite is “Ali McGraw – Yoga Mind & Body”. It is a few years old but still available. It is not for beginners, but dancers will love it. The positions are easy for most dancers, and give fantastic relief to muscle tension. Done in the evening it will leave you stretched and ready to sleep.

A more active stretching routine is the “Classical Stretch” series. On a lighter class schedule day, or on a no-class day, the “Athletes’ Intense Stretch” will get rid of the muscle tension while still allowing muscle recovery.

If you are recovering from injury, both of the above may be helpful, but please consult with your doctor, teacher or trainer as to whether you are ready to do these routines.

Losing electrolytes and dehydration can cause muscle tension and cramps. Real sea salt on your foods, calcium/magnesium supplements and “All 12” cell salts are a great help. Celery is one of the saltiest foods you can eat, organic, multiple mineral salts, and it is a hydrating food too – a perfect snack in between classes.

Choosing The Best Accounting Software – Sage or Quickbooks

QuickBooks versus Sage

QuickBooks and Sage One are two mainstream business administration administrations. Both offer marginally unique administrations. QuickBooks concentrates more on accounting and bookkeeping administrations while Sage One is a component rich undertaking administration benefit. The two administrations cover in a few classifications, at the end of the day, the two administrations enable your business to develop in various ways.

How They Help Your Business QuickBooks Online versus Sage One

QuickBooks offers effective bookkeeping and accounting devices while Sage helps keep representatives on-assignment when chipping away at cooperative tasks. Here are a couple of the manners by which both QuickBooks and Sage can help your business:

Advantages of QuickBooks

QuickBooks has been a well known private venture bookkeeping programming since the 1990s and conveys many years of experience to the table. Today, QuickBooks Online saddles new advances like distributed computing to streamline business administration. QuickBooks likewise has a 30 day free trial.

QuickBooks Online enables business administrators to abstain from depending entirely on a bookkeeper. Here are a couple of the advantages QuickBooks conveys to the table:

Wage and cost following: Easily screen how much cash your business is getting and how much it’s investing over specific times of energy.

Adjust with ledgers: QuickBooks synchronizes straightforwardly with financial balances and Visa accounts, which implies all exchanges made in your records will consequently show up in QuickBooks.

Accounting apparatuses: This is the place QuickBooks truly separates itself from Sage – QuickBooks offers a full suite of accounting instruments to help deal with your business, including pay and cost following, finance administration (on more elevated amount accounts), and budgetary administration devices.

Adaptable designs: If you as of now utilize accounting programming or finance programming, at that point it might appear as though there’s no point behind QuickBooks. Be that as it may, plans scale as indicated by your necessities, and you don’t have to pay for the majority of the QuickBooks accounting instruments on the fundamental arrangement. Plans scale to address the issues of your business and the most minimal level arrangement begins at $12.95 every month with insignificant accounting highlights.

Advantages of Sage One

Sage is basically an undertaking administration apparatus that offers a couple of essential accounting highlights – including cost following and receipt announcing. It’s as yet an amazing alternative for the present organizations, yet it won’t have the capacity to deal with the greater part of the accounting administrations your business requires.

All things considered, Sage helps organizations in various ways, including:

Task administration on the cloud: Businesses are more gainful on the cloud. Cloud-based venture administration is one of the essential advantages of Sage One. Various representatives can at the same time deal with a solitary venture and work together in the cloud.

Solicitations and statements: Every Sage One record accompanies boundless solicitations and statements. You can send a boundless number of solicitations and statements to your clients. These solicitations have your business’ logo stuck at the best and give an expert face to your business.

Include boundless colleagues: Sage offers two designs. On the more elevated amount design, Sage One Accounting Standard, there’s no restriction to what number of colleagues you can have chipping away at a solitary task. That is a brilliant advantage for bigger organizations.

Versatile designs: The least Sage One arrangement, Sage One Invoicing, is generally utilized for following wage and costs and sending solicitations to organizations. The higher arrangement, Sage One Accounting Standard, is an element rich task administration benefit that likewise incorporates everything from the Invoicing plan.

QuickBooks Online versus Sage One Supported Services

Versatile applications: QuickBooks and Sage both offer a suite of portable applications for the iPhone and iPad and also Android gadgets. With the two administrations, you can perform basically all center capacities over the applications – including venture joint effort and cost following.

Online access: You can get to QuickBooks and Sage One from any web associated gadget and all information will match up crosswise over gadgets on the web. Regardless of whether your gadget isn’t upheld by portable applications, you’ll have the capacity to login and see account information from your versatile program.

Cloud bolster: Sage and QuickBooks both utilize cloud servers to synchronize data over all gadgets. Sage spends significant time in offering cloud-based venture administration administrations to its customers.

Similarity: Sage and QuickBooks can be utilized close by each other however they’re not straightforwardly perfect with each other.

Ledgers: Users can include financial balances and Visa records to QuickBooks and record data will consequently adjust over the product. Sage One additionally gives you a chance to add ledgers to the stage, in spite of the fact that exchange data won’t naturally match up.

Online installments: Sage gives clients a chance to acknowledge installments from customers by means of PayPal. Clients can likewise utilize the inherent online installment handling framework, Sage Payment Solutions, which acknowledges Mastercard installments in return for exchange expenses. QuickBooks does not offer installment handling of any kind.

Different Points of Comparison On QuickBooks Online versus Sage One

Free trial: Sage One offers an amazing free trial. Clients can test the product for nothing without submitting charge card information. Clients approach the full suite of Sage One administrations amid that trial. QuickBooks additionally offers a free trial, in spite of the fact that you have to enter Visa information and drop your record before that 30 day time span is finished. On the off chance that you don’t drop your record in time, at that point your record will start to be charged as an ordinary membership.

Boundless utilize: Sage One gives clients a chance to add boundless quantities of partners to a solitary venture. Clients on all designs can likewise send boundless solicitations. QuickBooks additionally gives clients a chance to make boundless solicitations and evaluations.

Additional expenses: Sage One charges additional for adding managers to your record. As a matter of course, all designs have a solitary executive and including more administrators costs $10 every month. Something else, the value you agree to accept is the value you’ll likely observe on your month to month charge. QuickBooks constructs its evaluating in light of highlights, and the more you’re willing to pay, the more highlights you get. The most elevated amount designs match up your record with Intuit Online Payroll, where you’ll have to pay $2 per representative every month to document finance charges.

Our Verdict On QuickBooks Online versus Sage One

Sage One and QuickBooks give two unique sorts of administrations. QuickBooks has practical experience in accounting administrations while Sage One has some expertise in customer invoicing and venture administration.

Nonetheless, the two administrations do cover in a few classifications. The two administrations let clients track salary and costs over characterized timeframes. In that class, the two administrations are for all intents and purposes meet, despite the fact that QuickBooks has a slight edge because of its capacity to naturally match up exchange data crosswise over financial balances.

When contrasting QuickBooks versus Sage, you ought to likewise consider the extra administrations offered by the two stages. On the off chance that your business every now and again expects workers to team up on ventures, at that point a task administration benefit like Sage One is a phenomenal method to spare time. In the event that, then again, you don’t have a decent accounting administration, at that point QuickBooks can help.

Obviously, there’s nothing preventing you from utilizing both Sage One and QuickBooks. A few organizations utilize Sage One simply as an invoicing and undertaking administration apparatus, while QuickBooks handles all other accounting usefulness. That is alright as well.

Basically, QuickBooks is an element rich accounting program that lets you consequently synchronize business data crosswise over financial balances, while Sage One is a cloud-based task administration benefit with broad invoicing highlights. The two administrations offer impressive incentive to your business without burning up all available resources.

If you want to upgrade to sage then visit the site Sage Tech Support Phone Number [https://sage.mysupportphonenumber.com] and upgrade to sage 50 2018 edition now.

Using A Broker For Your Business Mobiles: What Are The Key Benefits?

It is the question on the minds of procurement managers and business owners nationwide and one that could significantly impact the productivity of a business, “is it better for me to go direct to a major network for a business phone contract or use a broker?”

Often businesses operate under the misconception that going to a network directly will garner them the most cost-effective prices and ultimately the most ‘secure’ deal due to the fact that they are dealing with a big name in the telecommunications industry. But is this always this case? Below we explore some of the benefits that a business mobile broker could bring to your business.

Why should businesses use a mobile phone broker?

Contract range
With extensive marketing budgets and overall market share it may appear that a network will have anything and everything your business needs from a mobile contract, but the packages that networks offer to businesses tend to be rather rigid in their offering and therefore a business may end up with a deal that is not necessarily the best package for the requirements of each individual. The end result of this is multiple contracts with multiple networks that not only leads to an administrative nightmare but also increases costs exponentially.

Moreover, a business may not even fully understand the intricacies of their requirements, with which the business is able to run efficiently. Where a broker can assist is in the negotiation of these contracts due to the strong connections they have with these large networks, developed over many years of working alongside each other and due to the sheer volume of potential custom they can bring. This ultimately leads to the brokers effectively negotiating the ideal contracts to suit a business model.

Their effective negotiation skills and their ability to identify the most suitable packages for a business is precisely the reason why a broker is a much more cost-effective solution. Many perceive that a broker’s cost is simply added on top of an already established cost structure, however, the buying power that a broker will bring to the table is second to none and therefore effective negotiation is part and parcel of their role. Furthermore, as brokers aren’t supplementing substantial marketing budgets or operating their services with a specific profit target to maintain their share price, they are able to offer these cost-effective solutions without adding an astronomical fee on top.

Account management
Now a business has a contract in place, what happens when something goes wrong, they have a query or they simply need some support with a mobile device? For those dealing directly with large networks this usually means waiting on hold for an inordinate amount of time and subsequently being passed from pillar to post until you reach the right person. The fact of the matter is that large networks are simply inundated with these type of queries, and more often than not your first contact will not have adequate training to provide you with the support needed and don’t know one business from the next.

Mobile brokers will have a strong team behind them, with decades if not centuries of expertise between them in the mobile communications industry. These teams will know a business, know their requirements and will ultimately be able to regularly assess that their current mobile contract meets the ever-changing needs of a business. This investment in high quality customer service is one of the major factors that entices businesses to use a broker each and every time they require a mobile contract.

As we have demonstrated, the use of a mobile phone broker can be an invaluable asset to any business looking for the right mobile solution. Whilst deciding to go with a broker is a fantastic first step, choosing a poor broker is on a par with a poor network, therefore choosing that ideal broker for your business is essential; check their reviews, their finances, ask for referrals, anything so that you feel confident that they will provide your business with the best service.